The 30-day kickstarter for midlife women. Feel stronger and more energised in just 20 minutes a day - no burnout, no starting over on Monday.
7 days free. Then just £19.99/month for your first 3 months with code SHESUMMER20.
7-day free trial →
If you're doing all the right things and your body still isn't responding - that's not a willpower problem.
Tired in a way that sleep doesn't fix. Doing all the things you're supposed to do and your body just isn't responding the way it used to. Showing up for everyone else and running on fumes by the time you get to yourself.
You're not lazy. You're not failing. Something has just... shifted.
Your hormones have changed. Your nervous system is overwhelmed. And the plan that worked in your 30s simply doesn't fit the body or the life you have now.
That's not a willpower problem. That's an information problem.
Women who do the 30 Day Kickstarter tell us they:
- Feel stronger and more energised than they have in years
- Go on holiday feeling confident and comfortable in their own skin
- Have the energy to actually enjoy the summer - the days out, the spontaneous plans, the holidays with the kids
- Sleep better, think clearer and feel more like themselves
- Stop dreading exercise and start genuinely looking forward to it
Twenty minutes a day did that. Not hours in the gym. Not a restrictive diet. Just the right things, working together, consistently.
That's exactly why I built the 30 Day Kickstarter. Not another plan that ignores midlife. A method designed for the body, the hormones and the life you actually have right now.
So who am I?
I'm Ro. Level 4 PT, Mindset Coach and founder of The SHE Collective.
But more importantly - I've lived exactly what you just read.
Three kids, a business, perimenopause, and the slow realisation that everything I thought I knew about my body had stopped working. I wasn't doing less. I was doing more. And getting nowhere.
What changed things wasn't a stricter plan. It was understanding what my body actually needed at this stage. Working with my hormones. Taking my nervous system seriously. Stopping trying to force an old approach onto a completely different life.
That's what I built The SHE Collective around.
And it's why the 30 Day Kickstarter works. Not theory. Not trends. Just what actually works for women like us, at this stage of life.
This is your summer. Not the one you crawl out of.
You know how it goes. The school holidays arrive and you're already running on empty. Six weeks later you're crawling into September wondering where the summer went.
This year is different.
Thirty days. Twenty minutes a day. So that when the holidays hit you've actually got something in the tank - energy, strength and enough of yourself left to actually enjoy it.
HERE'S YOUR SUMMER KICKSTARTER FORMULA
Every week, four twenty-minute sessions. That's it. Structured, progressive and completely doable - even on the busiest weeks.
💪 Strong & Steady Your foundation. Progressive strength work designed to build you up week by week.
🌸 Sculpt & Flow with Lily Pilates-inspired movement that strengthens, lengthens and leaves you feeling incredible.
🔔 Bells & Bands Kettlebells and resistance bands. A brilliant combination for building functional midlife strength.
⚡ Sweat & Strength Where it all comes together. Energy, strength and a serious sense of achievement.
And alongside every week:
🧘 Mobility Flow - 10 minutes to keep you moving freely and recovering well
🌿 Reset Stretch - 10 minutes of nervous system-friendly stretching to wind down and restore
🧠 Mindset Session - because the physical stuff only sticks when the inner work happens alongside it
🥗 Summer Nutrition Guide simple, practical nutrition advice designed for midlife women and the summer season
Thirty days. All the pieces. Nothing overwhelming.
7-day free trial →When you start your free trial you don't just get the Summer Kickstarter. You get full access to everything inside The SHE Collective app from day one.
📱 Hundreds of workouts - strength, pilates, barre, yoga, kettlebell, low impact and gym sessions. All between 10 and 30 minutes.
🥗 A full recipe section - hundreds of easy, family-friendly recipes designed around your hormones and your real life.
🧠 Mindset sessions - breaking the all-or-nothing cycle and building self-belief that actually holds.
🌿 Nervous system tools - micro-moment resets for when life gets overwhelming and you need to come back to yourself fast.
7-day free trial →
WHAT WOMEN SAY
These aren't women with perfect schedules or unlimited motivation. They're women who started exactly where you are.
Julianne
"I feel happier knowing I'm doing the best thing for my body and mind. I love feeling fitter and stronger. I like my new body confidence - was happy to pose in a bikini with my kids on holiday!"
Caroline
"Better focus, enthusiasm and MUCH less self doubt. I also feel much better about my body!"
Becs
"I feel stronger with more energy and exercising lifts my mood. Since starting to exercise with Ro I've completely changed how I feel about myself. I've gone from having pretty low self-esteem to actually liking myself again."
YOUR SUMMER STARTS NOW
Twenty minutes - 4 x each week. Thirty days. A community of women doing it alongside you.
Start your free trial today - no commitment, no risk.
Joining in June? Use code SHESUMMER20 at checkout to lock in your first three months at £19.99/month. That deal ends at the end of June. The Kickstarter doesn't.
7-day free trial →
